By: Dustie Sandstedt
Packaging sells products. It’s a fact. Studies show around 50-60% of purchasing decisions are made at the store shelf. Point-of-Purchase Advertising International combined with other academic studies says this percentage is based on the feeling and interaction the consumer has with the packaging while shopping. Therefore in effort to reduce the temptation of purchasing tobacco products, such as cigarettes and chewing tobacco, various countries around the globe have started to introduce a standardized package design that is highly unappealing.
The individual packages will be stripped of their brand, colors, fonts and imagery we have grown so familiar with—eliminating the very items that help consumers identify one tobacco product over the next.
