Applying sunscreen, like taking daily vitamins, can quickly start to feel more like a chore than something good for your body. Not to mention, if you’re someone driven by aesthetics, the packaging of both sunscreen and vitamins leans pharmaceutical and cold, leaving a lot to be desired.

Le Rub, however, is a new luxury mineral sunscreen with packaging designed byLeslie David Studio inspired by the relaxing, elegant nature of the Mediterranean. The packaging features a bold logo, strong colors, and vintage typography.