In Spanish, “Quererlo” means “want it.” The online store Quererlo promotes Mexican design, and by sharing the love for Mexican craftsmen and their creations, they allow you to want the goods from the inside out. Firmalt developed the branding and packaging for Quererlo, naturally taking inspiration from traditional art from the country.

“We took components from classic Mexican art, such as patterns and geometric elements and dusted off some years to modernize them for Quererlo. We were looking for a bright brand—one that would quickly catch users’ attention, without overusing color.”

“Quererlo exists in a context of white, blue, and pink, embracing Mexican culture. Although maintaining a premium look, the brand has a casual tone, very approachable, making it hard not to quererla (‘love it’).”