The PepsiCo AMESA Design Team has launched its new Pepsi x Music campaign, âThirsty for Music,â in Saudi Arabia.
The campaign includes five limited-edition cans sporting a dynamic design that is a fusion of music and vivid cultural identity. Each can highlights a unique instrument, like a drum or a guitar, as well as Saudi architectural and textile influences. Additionally, the cans have an interactive component, and when scanned through Snapchat, the instruments come to life via a captivating filter.
