Hobin Ki is the designer behind the packaging for functional health food brand Pycno’gen. The capsule health food vitamin is created from extract of the pine bark from the French coast. Yet, despite being a brand so inspired by greens and trees, the packaging takes a colorful route. Utilizing pink and blue as the primary color palette, the packaging is highly contrasting to other natural vitamins in the space. Additionally, the sophisticated typography system paired with graphic illustrations create a visually engaging design.