As part of The Dieline’s new process series, United Design gave us an exclusive look into the process of creating a total re-brand for SOG knives – the true authority in military tactical knives and tools. In Part I of this series we looked at United’s team immersion into SOG’s brand – talking to ther client, learning the history of the brand and understanding the market and their consumers.
This week we are going to look at PART 2 of the case study, focusing on what United presented to SOG, thier feedback and of course more details on the final production of SOG Knives Brand and Package design.
These guys are awesome, they do a fuck of a lot. They brought us some really spectacular ideas, well beyond what we were expecting. They are really easy and enjoyable to work with.
