Good Shit is a vegan street food restaurant based in Barcelona, Spain, breaking all preconceived notions of veganism. No longer is it monotonous to be vegan, as the fringe movement has become increasingly mainstream, there’s been a rise of options in the vegan aisle. Even if you’re vegan, you can find products that look and taste like dairy and meat-infused products. But while there are more vegan options, Good Shit is adding ample personality and life to what was previously a bland market.
The street food brand worked with Pràctica Design to create an identity and packaging system that avoids small-minded and uptight associations seen from other vegan brands. Good Shit speaks to both a vegan and a non-vegan audience through the frankness and authenticity infused within the identity.
