Warning: do not look at this post if you are even remotely hungry.

Wanting to go beyond the concept of “healthy food,” Bienal Comunicación created an identity and design for Pilgreen, aiming to make a brand with extra value and a unique feeling of community. The restaurant offers health food and is also a small market selling specialized merchandise and goodies.

The name “Pilgreen” combines the ideas behind two words. First, the word “pilgrim,” someone who is on a journey to a holy place where happiness is found. The other word, “green,” implying the fresh ingredients used and the hearty offerings at the store. Pilgreen is a place for people to find harmony and balance in their lives while enjoying a healthy meal.