Phoenix Wharf is responsible for having created the face of SuperSafe™, a sanitizer company based in the UK. With a number of products to choose from, they formulated the branding in a way so that each color held a certain meaning, with the periodic table in mind when conceptualizing it. Based on the alcohol concentration, as well as what circumstances they were predominantly used for, there are five different types of sanitizer sold by the brand, all of which boast a minimalist, crisp, and straightforward design.

Bristol-based branding and interiors agency Phoenix Wharf, part of Istoria Group, has created a new brand identity, product architecture, and packaging designs for the SuperSafe™ product range. They offer customers a personal and professional range of next-level safety and cleanliness products.