Phlur’s Missing Person Perfume Has Simple Packaging That Lets Consumers’ Own Emotions Guide The Branding

Published

August 8, 2022

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The TikTok community has been scrambling to get their hands on PHLUR’s Missing Person perfume.

According to the brand, the scent is “reminiscent of the harmonious feeling you get when you emerge out of a bath, so relaxed and yet invigorated all at the same time, with the scent of fresh, clean skin glistening with supple softness taking over your senses.” According to the masses on TikTok, it’s a scent that reminds users of being in love, so reminiscent that it supposedly brought some users to tears.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover