The folks at Gander, the Brooklyn-based design agency, continue to surprise us through their limit-pushing designs. The agency’s work for food company Phil’s Finest is beyond stunning. Inspired by classic delis and grocery store signage, the package design is playful, bright, and entirely against the grain. Additionally, allowing the labels to match the meat within the clear packaging creates a beautiful monochromatic aesthetic that most brands in the industry would shy away from entirely. It’s the fearlessness of the design that makes this packaging stand out.
Phil’s Finest is putting the “more” in omnivore. Freshly rebranded with help from the team at Gander, Phil’s is stepping out in partnership with award-winning chefs, pairing fresh meats and vegetables into chicken sausages and ground beef that are as wholesome as they are delicious.
