by Douglass Kaufman
Suzanne Labarre, in a recent article for FastCoDesign, raised some doubts about P&G’s limited edition packaging campaign for Tide, Bounce, and Downy laundry products. In the campaign, running in American Target stores this summer, retro 1950’s packaging will be used to sweep customers back to an era when life was simple, uncomplicated, and there was only one (or two) real choices to tackle your dirty laundry.
