The 2023 Super Bowl will occur at State Farm Stadium in Glendale, Arizona. To celebrate the home of the game, Pepsi has released a limited-edition packaging design for its zero-sugar soda. The packaging, created by the in-house PepsiCo Design team, highlights an encapsulating Arizona sunset with the beloved Arizona flora and fauna framing the landscape.
The aluminum can acts as a sustainable base for the design, and while aluminum can often make for a challenging base for gradients, the execution is flawless. The deep purple-to-orange sunset adds a rich, omnipresent aesthetic to a bottle that already feels like it belongs in everyone’s hands. The Superbowl lends itself to the best of the game in creativity, and this bottle design continues the winning streak.
