When it comes to lemon-lime sodas, Sprite is the clear market leader. Not only is Coca-Colaâs Sprite the top lemon-lime soda in volume sales, but nationally, it is also the fourth-largest soda brand overall.
Since 1999, PepsiCo has had an alternative to Sprite in its portfolio, Sierra Mist. But PepsiCo’s lemon-lime soda hasn’t made much impact on Spriteâs market dominance, so their latest strategy is a new brand of lemon-lime soda targeted at Gen Z consumers called Starry.
Hints of the new lemon-lime flavor were unearthed by soda sleuths online, such as Twitter account SodaSeekers, which spotted a domain registration in July. Additionally, in August, Pepsi filed a trademark application for Starry, which included the logo.
