Graza Olive Oil Embraces Sustainability with New Refill Option

We all know Graza for its squeeze bottles.

Now, announced today, the brand is introducing a refill option featuring aluminum cans alongside its traditional plastic squeeze bottle format. This new approach, with design from Gander, addresses the need for a more sustainable option and helps ensure the oil’s freshness and quality.

Yes, this is something Graza fans were clamoring for, but the brand saw it as a testament to its unwavering commitment to sustainability. Andrew Benin, Graza CEO and co-founder, underscores the popularity and recyclability of aluminum cans, making them a natural fit for our brand. “We didn’t just respond to consumer demand for refills; we took it a step further while ensuring we maintain our commitment to sustainability. We also tested the cans in food service settings to see how refilling at a high pace looked like, and the results were impressive.”