Yannick Martin has designed the packaging for Peau de l’Ours, a beer directly from the South of France that takes inspiration from a French proverb.
“‘Peau de l’Ours’, meaning ‘bearskin’ in French, is a traditional beer from the South of France. The name refers to the French saying ‘Il ne faut pas vendre la peau de l’ours avant de l’avoir tué’, which means ‘Don’t count your chickens before they’re hatched.’
From this starting point, we decided to offer a beer that we could drink to celebrate an event or an award that isn’t confirmed or received yet. ‘Peau de l’Ours’ is then a way we could drink to congratulate friends about a prize that hasn’t come yet.”
