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Payless Brilliantly Pranks Social Media Influencers

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Fashion is a way of life for some folks, whether they’re slaves for a particular brand or they fiendishly watch the industry’s every move. Think about New York or Paris Fashion week and the number of designers and individuals who flock to it each year.  

While certain brands like Supreme have developed a cult following, others are left to get creative with their approach as sales dip. 

Payless ShoeSource, a budget shoe store founded in Kansas in 1956,  thrived for 60 years and evenexpanded overseas into 30 countries.  In 2015, the store fell on hard times and to take a step back and close 400 brick and mortar stores to save itself from debt.

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