Parchie Is A Children’s Watch Brand With The Most Welcoming Packaging Possible

Published

April 18, 2022

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Designer Amy Pastre and Illustrator Lauren Hackmiller collaborated on the packaging design for Parchie, a children’s watch brand. The packaging design reflects the brand’s mission of being an approachable and educational tool for children learning time while also balancing a quirky aesthetic that kids can relate to. The colorful paper tube is perfectly structural, almost reminiscent of Apple’s packaging but with more personality and for a younger demographic.

Editorial photograph

CHALLENGE: Design the strategy, story, design, and packaging for a watch company born from a child’s imagination.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover