Moscow Mule’s packaging design for Superbanka, a skincare brand founded by Maria Komandnaya and cosmetic chemist Ekaterina Karpova, embodies the brand’s mission to inspire and energize active individuals. The bold and powerful logomark, inspired by sportswear aesthetics, is the focal point of the new brand identity. The vibrant and energetic color scheme and expressive illustrations reminiscent of field markings convey confidence in Superbanka’s mission to empower active individuals. Designed with durability and portability in mind, it caters perfectly to the fast-paced lifestyle of Superbanka’s target audience.

Packaging design for Superbanka, inspired by the energy of sports, embodies the brand’s mission — to inspire and energize active individuals with high-quality skincare designed to keep up with their fast-paced lifestyle.