Whatever you may call it, you’ll be seeing a lot of more of it in the near future—here in the United States marijuana legalization is well underway. Currently, 25 US states and Washington, D.C. have legalized it in some way, and a recent Gallup poll reported that over half of Americans express support for legal marijuana use. It appears that the United States is overcoming its decades of Reefer Madness and looking towards a much greener future.

It goes beyond just the sale of marijuana, cannabis products like lotions, oils, edibles, and other paraphernalia; instead, we’re seeing an entirely new economic sector. It’s everything that a business entails and all of the opportunities that come along with it for those involved, from retail space rental to employee hires, website development to social media content, advertising campaigns to financial planning—and of course, product packaging design. And as medical marijuana becomes more mainstream, designers will play a vital part in helping cannabis products transcend current stereotypes into something new entirely.