Pack of the Month: Would You Let AI Select Your Face Cream? Identité Says Why Not?

Imagine waking up each morning with a custom set of beauty products to use. Depending on where you are in the world, your skin tone, the weather, your exercise schedule, and even style trends, you’d have everything from sunscreen to lip balm at your fingertips. Don’t worry though—you don’t have to do the heavy lifting by searching for all of these ideal products. Artificial intelligence could do it for you.

This is the exact idea behind Seymourpowell’s concept for Identité, a bespoke, futuristic service that could take the guesswork out of the beauty industry for consumers everywhere. Pulling from three data points—the environment, what’s currently popular, and, of course, your own skin health and face shape—it provides products that match your specific needs.