Sometimes, all you need to stand out on the shelf is a can that says, âhey.â
And thatâs what New Zealand design studio Seachange did precisely with the identity and branding they created for the ready-to-drink cocktail HeyHey. Utilizing a familiar colloquialism in how New Zealanders commonly greet one another, it was the perfect summation of the brand’s ethos of good hangs and coming together. That duality gets extended throughout the brandâs playful but minimal assets.
For Dieline’s March Pack of the Month, we spoke with Seachange creative director Tim Donaldson about the inspiration behind the packaging design and why they chose to eschew illustrations and opt for something they thought was more timeless.
