A quick glance at menopause supplements and over-the-counter medications is a mostly depressing stroll through a category—and topic that half of the population will eventually go through—that doesn’t get talked about enough. So any product or design that breaks through the cliched clutter currently sitting on shelves at your local CVS or Walgreens is almost always a welcome addition.

It’s partly why Feel Revived’s branding and packaging resonated with our readers this past June. Taking inspiration from nature and flower petals, the bold identity builds something welcoming and trustworthy, two must-haves for any brand that promises relief for menopausal symptoms.

We spoke with Perfectly Boring founder and design director Anastasiia Shcherban about the inspiration behind the identity and how they artfully avoided the many familiar tropes in the category.