For many years, the design cues around milk alternatives were fairly standardâshow it poured, show it sloshing around. Essentially, make it as “milk-esque” as your possibly can.
But it needn’t be the only way. Plenty of milk alternatives have come to grocery stores across the globe with inventive, playful designs that make these beverages anything but homogenous. Case in point, our November Pack of the Month from Finnish illustrator and graphic designer Leena Kisonen, the blended oat milk Lilk.
We spoke with Leena about chubby clouds, hand-drawn blocky type, and how she created the Lilk universe.