Sexually transmitted infections (STIs) are on the rise in the US, with syphilis cases surging to levels not seen since the 1950s. To make matters even more complicated, several Republican-led states continue to water down sex education and don’t even get us started on how some of them handle gender identity and LGBTQ inclusion.
Safe sex is something that should be available to all, and that’s at the core of the new sexual wellness brand Sense. Approachable, inclusive, and, yes, sexy, Sense’s visual identity and branding deftly balance playfulness and protection.
That’s in large part due to Buck’s bold design work for the brand—it’s the kind of visual world that stands out on the shelf and your nightstand. We spoke with Buck Creative Director Liron Eldar-Ashkenazi about how they created the upstart brand, “body language,” and the gorgeous, inclusive shapes that dominate the packaging.
