Our Kyiv Sparkling Wines Series’ New Packaging Revamped The Brand

Published

February 25, 2022

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Gutsulyak.Studio designed the packaging design for Kyiv sparkling wines. Because the previous packaging system caused consumers to think the brand was “cheap,” Gutsulyak.Studio thoughtfully restructured the packaging system to create a more refined aesthetic. The monochromatic system with bold and gold typography helped revamp the brand and alter consumers’ perceptions.

Editorial photograph

Kyiv Factory of Sparkling Wines Stolychny has been known for its affordable and well-liked products for over 60 years. They became an integral part of corporate and family celebrations for decades. The series Our Kyiv is the highlight of the KFSW assortment. Named after the capital of Ukraine, it aims to be one of the city’s symbols. The series includes six sparkling wines to indulge any taste: brut to sweet, red to muscat.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover