Through pastel hues, minimalistic design, and edged typography, The Turtle Story designed Rumi’s packaging based on their messaging that beauty is more than just skin deep. This packaging system is seeping with purity and elegance that allows the organic nature of the brand to become more approachable. Plus, who doesn’t love when the packaging itself can soothe you into a self care mood?
âBeauty begins the moment you decide to be yourself.â ~ Coco Chanel.
