Rodeo Rodeo’s packaging design for Ordinary Soda epitomizes vocal brand identity. Despite initial plans for custom glass bottles, the shift to cans, prompted by production timelines, gave rise to a fresh direction. The typography-centric designs sport a dynamic palette that vibrantly captures attention. Skillful layering of typography not only navigates the bustling ready-to-drink landscape but also adds a layer of intrigue, making Ordinary Soda’s packaging a compelling standout. Plus, the simple two-toned color combinations add an element of refreshing intrigue that will likely inspire consumers’ interest in the brand.
Vocal brand identity and packaging for Ordinary Sodas. A brand-new soda company that launched in mid-August. The original product concept explored custom glass bottles with ribbed details. Production timing altered the packaging course, and we arrived with the 330ml cans. The designs are typography reliant while owning a vibrant pallet. The layering of typography creates intrigue in an already noisy RTD landscape.
