Memory was challenged by Olver’s Oatshakes with a tough brief: how could they create the branding for dairy-free, plant-based consumers and still keep the charming nostalgia of traditional shakes? The result is an optimistic and upbeat packaging system through illuminated colors, fresh character illustrations, and playful patterns, all working together to create a humanistic approach. So even if you’re not a dairy-free, plant-based consumer, your interest might still be piqued by the adorable packaging system.
Oliverâs Oatshakes Oliverâs Oatshakes are a new product within a somewhat new category â a functional, plant based âmilkâ drink made with organic oats and natural flavours, including Toffee Caramel, Real Berry, and the staple favourite, Chocolate. The humble shake is traditionally associated with âdairyâ â not just in the cowâs milk sense, but also in childhood memories of skipping down to the local corner dairy for the âlongest drink in townâ.
