Designed by Blindtiger Design, Iron Horse Brewery’s cider brand Oddstock features a packaging design that wholly emits the quirky ethos for which the parent brand is known. The bold and offbeat illustration style creates an immersive design that lets consumers know that this cider brand isn’t quite like the rest. In addition to the quirky illustration style, the bright colors add a level of friendliness, proving that just because the cider is “odd,” it doesn’t mean it isn’t approachable.

When Iron Horse Brewery decided to launch a cider company, we all knew that this new brand needed the same quirky ethos of its parent company. We developed a unique brand name and logo system in line with this direction. Packaging design is appropriately bold and weird, sure to attract plenty of curious consumers.