Object Isn’t Your Typical Sustainable Packaging Design

Published

July 1, 2021

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While Object is undeniably a sustainable, natural, and plastic-free beauty brand, the packaging and branding strays away from the traditional “natural” aesthetic. The bright colors and playful typography is the opposite of what you might typically find in something as sustainable as this brand, but Emily Hadden’s design for the brand was done so intentionally. Hadden’s goal for the packaging was to look stunning and be as sustainable as possible. The intent has most definitely been accomplished in a perfectly playful yet minimal balance of a design.

Editorial photograph

Object in a nutshell:

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover