Many consumers are used to using nutritional labeling to make purchasing decisions. But some consumers are looking to cut out carbon emissions more than calories, and unfortunately, there are no labeling requirements or standards for climate change impact.
Oatly, makers of popular oat-based dairy alternatives, such as milk, ice cream, and yogurt, wants to help consumers make buying choices based on a productâs carbon footprint.
In North America, Oatly has introduced new labels for its Oatgurt line of plain and fruit yogurt alternatives, including a climate footprint label. The badge communicates the carbon footprint of each product in CO2e/kg, or carbon dioxide equivalent per kilogram. The figures are based on a life cycle assessment from grower to retail validated by CarbonCloud, a software firm whose products provide food manufacturers with the carbon footprint of their goods.
