Created by winemakers Dave Phinney and Joe Wagner, Cliché is a seltzer brand that’s anything but. The brand’s design team, Public Address, focused on creating a packaging design that disrupts the market. By focusing on the trends in the industry, Public Address went against the grain with everything. The dark colors, engaging imagery, and almost grungy aesthetic allow this can to stand out in a massive sea of hundreds of competitors. Cliché is different in the best possible way.
âNot another seltzerâ is the calling card for Public Addressâ recent design & packaging work with Cliché, a new seltzer brand from critically-acclaimed winemakers Dave Phinney and Joe Wagner, which launched today. Public Address is the Toronto-based design and creative studio behind projects from FIFA, Netflix, the LA 2028 Olympics, Gallo wines, and more.
