We all know that bears love honey. dolphins // communication design has developed the brand mark for NIRRA honey, taking bears’ affinity for honey to lead the design.
“NIRRA stars on the package with a plain geometric design, inspired by the hexagonal form of a honeycomb and the crystallising property of the material. The golden bear aspires to become a favourite dietary habit for the consumers.”
Although honey-loving bears may seem like an overplayed cliche, NIRRA does it in a beautiful and refreshing way. The geometric designs create the image of a bear without needing extensive detail and instead take inspiration from an actual honeycomb. Against the amber bottle, the brassy lines stand out, and the wooden cap reminds us where the honey comes from.
