Feeling stressed? This cheeky toy might actually help calm you down. Spanish agency IMAGINARTE designed the packaging for Niceballs, a product aimed to help creatives de-stress at work.
“The whole world will be able to ‘touch their balls.’ Creatives who launched what was to be only an idea withstood for several months to make it happen, since the presentation video already warned that ‘the product was born exhausted.’ It was then that social networks triggered an avalanche of ‘pre-reservations’, that in turn drove a crowdfunding project. All this has culminated in a toy which is stuck beneath the tables of hundreds of people around the world.”
“In just one year, this small creative team from Alicante (Spain) has turned into a small factory of ‘anti-stress scrotum’ almost by chance.
Each September, the communication agency Imaginarte takes advantage of returning to work to develop and spread a project, testing their creative capacity that way. Thus, during the second half of 2016, they managed a worldwide launch of ‘Niceballs’, an interesting idea that took the form of a ‘dangling prosthetic accessory’, shaped like a scrotum capable of combating stress at work.
In the days following its release, the video-presentation of the idea achieved an online impact worldwide that far exceeded the expectations of its creators, showing incredible figures. Thousands of people demanded that this hypothetical product became a reality.”
