“Melbourne-based fashion house Trimäpee (Trim-mar-pea) has collaborated with NELSON to design the beer’s latest limited release label. Comprised of designers Peter Strateas and Mario-Luca Carlucci, Trimäpee is a forward scout of the Australian fashion scene. Unique collections with conceptual themes make each garment a product of character expression, rather than the attempt of mimicking mainstream fashion.

Taking cues from this brand philosophy, they have created a design for the NELSON bottle that emphasises the importance of texture, pattern, cut and fit. The resulting artwork takes the appearance of a fashion design coat of arms, or family shield. Fabric textures interlock with buttons, weaved chord, and zippers, to form an interior framed by entwined arms. Artisan hands reach in from the border to ply their craft, shaping a combination of raw, draping finishes and tailored cuts.