Designed in collaboration with the world-renowned Design Army, Neenah, the renowned paper company, has released Idea Shop, its newest promotion. The gorgeous promotional packaging showcases intricate details, proving the importance of every design asset. In addition, it features a rich black soft-touch folding board box paired with black foil for a luxuriously refined look and feel.
The matte black box paired with a glossy pattern on top creates the initial impression, but the box reveals more exquisite details once opened. The high-level packaging of this box proves that as much as brands focus on customer experience to grow loyalty and retention, it’s equally as important to focus on brand experience to be noticeable from competitors.
