In the ordinary foaming hand wash bottle, there’s often a high proportion of water corresponding with the number of beneficial components. So not only is it wasteful for shipping purposes, making the product heavier than it should be, but an entirely better process could be achieved to move towards a more circular (thus sustainable) model.

Sustainable hand and home care brand Neat has just refreshed its branding system to upgrade the plastic-free and planet-friendly brand. The new design was inspired by customer feedback, asking for a more functional and bold system that carries instant brand recognition across the range of products.