Self-care in the modern age is defined as taking the time to treat yourself to whatever you need to do for the sake of your mental, physical and emotional health, whether it’s face masks and a spa day, taking a yoga class, indulging in a meal at your favorite restaurant or going on a vacation.

Within the last two years, publications like the New Yorker, Washington Post and Vice, as well as cosmetic companies like Lush are raising awareness towards the importance of taking the time for oneself, with a new brand even developing the basis of their company off of it.