“Overall we designed the packaging to appeal to a broad adult audience (younger adults and older adults). We also worked to find the right balance between casual and medicinal.
The brand name Nawgan is a double entendre, representing a play on “noggin” for brain as well as an amalgmation of my son’s first names Dawson and Logan.
The brain maze logo is a true maze and this is relevant because in clinic we administer mazes to patients to test their decision making, behavioral regulation, and planning skills. Those skills are mediated by a specific area in the brain and it happens to be the area that undergoes the most age related changes in adulthood.
