An interview with Kipp Bodnar by: Danielle Sauve
Hubspot is famous for its incredible growth story via inbound and digital marketing. In this interview we explore mildly existential questions about physical brand experiences with Hubspot’s Chief Marketing Officer: How does a highly successful, highly digital company feel about physical brand experiences? Do they think about physical experiences at all? Have digital experiences totally taken over?
Danielle Sauve: When I was responsible for marketing automation, one of the goals of my digital marketing was to encourage real conversations between people offline. I mean, no one goes online and takes a vote with their colleagues about what software they’re going to buy. They have a meeting, right?
