Natura is a whole foods brand that offers a plethora of grain products, including rice, quinoa, chia seeds, and more. In order to appeal to and target their desired demographic, they reached out to Super. to develop their brand identity. Including abstract and linear illustrations, they were able to create movement on the box. They used textures, both contrasting and complementary colors, as well as a cut-outs to feature the product within. The handwritten-like font gives the label a sense of humbleness and evokes trustworthiness in the foodsâ quality.
In recent years, thousands of people are beginning to change their eating habits. They question the composition of the food they eat, the presence of artificial ingredients, the provenance and authenticity of the ingredients, how food is produced & processed, the consequences for their health, and the impact on the planet. Naturaâs ambition was to provide the possibility of integrating healthy foods into peopleâs diets. Serving as the basis for a diversified, rich, tasty, and planet-friendly diet, while at the same time promoting and supporting values related to sustainability and nutrition.
