Next time you sit down to watch some of your favorite films, crack open one of these cold beers. Inspired by two fan favorites, Star Wars and Indiana Jones, Thiago Ranielli designed the labels to give consumers a taste of the action in the films—with a twist, of course.
“Director Beer is a brand developed for a brewery from Itapema, Santa Catarina State, Brazil. The concept of the brand is the universe of cinema, its cliches and references. We understand that the cinema is a reference almost universal, after all who does not like a good movie. So the scope could be quite comprehensive. The labels works with classic cinematic styles, from which are easily identified great classics of the 7th art. Beginning with space fiction and adventure genre, the two initial labels are illustrated, it has the aesthetic of a movie poster, with title, marquee and credits. In the verse of label some ‘easter eggs’ like soundtrack to appreciate the beer and synopsis of the fictional film that is the label.”
“In the distant galaxy of Maltland, an order of brew masters called Brewis, for millennia, holds the secret to producing a special elixir, the Star Weiss, a drink unique in all the vastness of the cosmos, capable of satisfying the most demanding palates with its pure aroma and refreshing vigor. But a shadow hangs over this intergalactic brewing empire and wants to master the secret of this extraordinary drink. Corporations on the command of Lord Brejious try to occupy the sacred temples of beer in order to secure the monopoly over all production of the elixir in the universe.”
