It only takes a quick glance to understand the brand identity of Monsuta’s Okinawa Dry draft. Designed by Creative Platform, the mix of confident illustrations and colors paired with vibrant typography creates a unique composition for a beer brand. Inspired by Japanese typography and illustration styles, the can’s design is packed with personality and instantaneously shares the brand’s story and voice with consumers.
The Monsuta brand was born out of Japanese Anime culture with giant characters representing the giant size taste. Monsuta is a Japanese brand exporting to other countries designed to appeal to a new type of beer consumer looking for a more unique beer brand.
