Late last year, Modus Operandi made a bold first appearance onto the craft beer scene. They quickly scooped up awards for their aromatic, flavorful beers made on the Northern Beaches of Sydney, Australia. They turned to Co Partnership to redefine their voice and brand identity as the pioneers that they are in the world of craft beer.
“Co Partnership tasked themselves to transform the craft beer category, stepping away from the common and saturated codes of craft, images of hops, wheat sheaf’s and distressed type. To do this they first defined the brands reason to believe; ‘Beer First. No Shortcuts.’ By beginning the design process with their core belief, they inspired the design and informed the brand’s point of difference.”
“Each batch of beer is made with the finest quality ingredients, but what makes Modus Operandi different is the yeast; only using live yeast imported from America to reach the quality they are known for. This diligent process of production inspired the Modus mark, a continuous line from start to finish, with no shortcuts. A cult symbol for a brewery defining the future of beer.”
