Étiquette’s packaging design for Lesta Home breaks away from the dull mainstream and eco categories. Embracing the concept of “Cleaning in Style,” the minimalist yet sophisticated visual language and elegant typography elevate the brand’s persona.

The logo’s clever use of the letter ‘O’ creatively plays into the visuals of foam formations. The earthy color palette reduces the typical functional feel of household products, making Lesta Home’s bottles stand out.