“Mister Imagine’s Toy Store was an idea conceived in an effort to raise awareness of Chicago Children’s Museum Unboxed: Adventures in Cardboard, an exhibit featuring nothing but – you guessed it! – cardboard. Instead of real toys, Mister Imagine’s was stocked with boxes. Which meant if kids wanted a robot or a dollhouse, they were going to need their imagination.
Since the cardboard boxes in Mister Imagine’s Toy Store were sold as “toys,” the packaging applied to them was inspired by design elements commonly found within the toy industry. Those elements include bright colors, playful illustration and approachable design.”
