Minimal Water Haircare Brand We Are Concentrate Adds A Feminine Splash To Your Haircare Routine

Published

February 7, 2023

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With no added water, Concentrate is a hair care brand replacing water with active ingredients. The result is a hair paste, which is much more sustainable. The packaging, designed by Frankie Albion, is infinitely recyclable, but the bubble gum pink and soft lilac hues allow this design to stand out. The soft colors, paired with a thick, sans serif typeface, are instantly attention-grabbing, and while the design is sustainable, the design doesn’t lack a beautifully feminine approach.

Editorial photograph

WE ARE CONCENTRATE IS CONCENTRATED, SUSTAINABLE HAIRCARE WITH NO ADDED WATER.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_