The branding people are the artful minds behind the packaging design for Milky, a lactose enzyme supplement brand, very aptly named. The packaging system leans directly into futuristic visuals, honing in on a holographic detailing system, flowing typography, and a color palette that’s fresh but balances a sense of mysticism. The overall packaging system is extremely clean and minimal. While most supplement brands lean into a highly pharmaceutical tone, Milky’s packaging feels flawlessly refreshed.