Thanks to JUST DESIGN FX, the cashew butter brand Elavi has a new look sure to stand out on shelves. While their old look felt a bit clinical, the brand’s colorful redesign has a bit more sparkle, almost literally.

Small glimmer details are a big motif throughout the new labels, adding a metaphorical shine to the spaces surrounding Elavi’s flavor names, as well as the renderings of the butter itself. A carefree wave moves around the label, while a bubbly, charismatic sans serif logo takes center stage.